Colin, What Exactly Is “Measured Advertising”?
First off, good question!
And glad you’re here =)
To keep it simple, Measured Advertising was built to help business owners in the United States to drive profitable results from their paid search campaigns.
Whether that’s with their google search ads, or with their microsoft “bing” ads.
Our mission (and focus) is simple.
And that’s exactly it.
To help business owners get more customers from their search campaigns.
That’s it.
One focus.
And we can do that in a few different ways.
#1: Free Resources
For some business owners (or their teams), they like to get hands on and do everything themselves. And that’s great. We’ve created education on how to set up and manage google search ads campaigns, and microsoft “bing” campaigns, how to figure out your “ideal cost to acquire a customer” and more! (if that’s you).
You can find those free resources here - if you’d like to take a look.
#2: Campaign Audits & Consulting
If you have a campaign (or campaigns) that are up and running and want us to “look over your shoulder” and point out areas of improvement to help take your campaign to the next level, this may be the option for you. You can schedule a one time call, or you can schedule calls on an on-going basis - if you want to ensure things are continuing to head in the right direction. Whatever works best for you and your situation!
#3: One Time Campaign Set Ups
If you want us to simply set up a search campaign for you, so you know that everything is set up in the best way possible to give your business the best possible chance of generating solid results, and you (or your team) are comfortable handling the day to day management of the campaign (or campaigns) moving forward, this may be a good option for you. You can also combine this offer with the consulting offer if you’d simply like some consulting and help after your campaign has been running, (instead of direct campaign management).
#4: Campaign Management
If you’re looking for a complete “done for you” solution where your campaigns are built and managed for you on a monthly basis, then this may be a good option for you. The campaign management service is reserved for businesses that are currently spending (or have the ability to spend) at least $10k/month on their search advertising campaigns. (not including management fees)
If you have any questions, or if you’d like to inquire about any of these services, feel free to do so here.
Looking forward to (hopefully) chatting soon!
-Colin

