Colin, What Exactly Is “Measured Advertising”?

First off, good question!

Secondly, glad you’re here  =)

To keep it simple, Measured Advertising is a business that was created for the purpose of educating, and providing services to other business owners and entrepreneurs - specifically around marketing & advertising that is focused on generating clear and measurable results.

For the majority of businesses, the “result” they are interested in achieving is the ability to acquire more customers from their paid advertising efforts in a way that is profitable and again, measurable.

We do that by focusing on 100+ year old “response based” advertising principles, instead of trying to chase every new “shiny object” that pops its head up in the world of marketing.

Principles that were laid out in books like “Scientific Advertising” written by Claude Hopkins in 1923, “My Life In Advertising” written by Claude Hopkins in 1927, and “Tested Advertising Methods” written by John Caples in 1932.

Principles that we then use to apply to your business, in what ever channel (or medium) makes sense for your specific business.

If you’re thinking…

“How in the world are these types of books/people relevant to today?!”

I get it.

I’m hoping this business will help you to see exactly that.

How time tested principles are critical to driving results for your business, whether it’s the current year, or 50+ years from now.

No matter what kind of new ad “platform” arises.

No matter what kind of new “software” or “tech” arises.

The principles and fundamentals remain the same.

Measured Advertising contains both free content (in the form of podcasts, free resources, free courses, etc) as well as through paid engagements & services (if you decided you’d like more personalized help for your specific business).

Either way, I’m grateful to have you here, friend.

Hope this business is a blessing to you and YOUR business =)

-Colin

P.S, if your next question is…

”Awesome! sounds good. Where do I start?”

Then first off, high five.

You can click here to find out what to do next.