$75K In Spend To $327K In New Revenue

For a local b2b service based business, we were able to deploy just over $75k across multiple different channels to generate just over $327k in new revenue.

We focused on driving a lot of our high quality traffic from paid search traffic (google and bing), and also drove top of funnel traffic from platforms like facebook, pinterest, youtube, linkedin and tiktok.

We also put a good amount of focus on driving warm retargeting traffic across those platforms as well.

We found that our sales cycle (on average) was 60+ days - from lead generation to becoming a customer.

The main focus was on testing ad copy, ad creative, as well as landing pages to drive the highest amount of new inbound leads that we could. (collecting name, email and phone number).

The sales process directed all new inbound leads to then schedule a call with one of the businesses team members to go over packages, pricing, etc.

And a percentage of those leads that scheduled a call would then become new customers.

We also set up email marketing automation to nurture leads that didn’t schedule a call immediately. (We built right around 60 days worth of email follow up).

Overall, this campaign (a mix of different ad platforms) generated just over a 4X ROI on it’s paid lead generation efforts, which worked perfectly for this business.